Fine Jewelry
Micah NY
Micah takes a modern & minimal approach to the classic wedding ring, from product design to customer experience, we questioned everything, removing the un-essential in order to make your special moment that much more special.
Strategy
Branding
Interactive
Digital Marketing
Photography
BRANDING
We’ve created a sleek yet disruptive identity to differentiate Micah in it’s ever so classic and boring industry, putting the user at the centre of the experience while questioning everything else. We’ve designed a minimalist yet luxurious product experience.
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INTERACTIVE
As Micah celebrates life's most special moments, we worked on streamlining the user experience to make it all about their special day, and less about us. We've done so by conceiving an intuitive and easy way to customise your wedding bands to make them personal and unique. Users start by selecting a style and can then configure the ring with their desired width, material and engraving.
micah-ny.com
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PHOTOGRAPHY
A clean and modern look for a typically cluttered and pushy industry.
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