Fine Jewelry
Magal
Rebranding, strategy and execution for Magal Jewelry in order to scale up the brand’s activity and create brand preferability. Magal stands for making high-end jewelry affordable thanks to the lack of middleman markup.
Branding
Digital Marketing
Interactive
Photography
Strategy
BRANDING
The concept was developed around the idea of stacking jewelry. We realised that stacking jewelry is similar to curating art, and this is exactly the approach we want customers to make when shopping for jewelry at Magal, this is the #artofstacking.
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INTERACTIVE
The e-commerce website was completely re-built on a sturdier platform in order to improve user experience, encourage the mix and match of different products and fit the new brand identity.
magaljewelry.com
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SOCIAL
From the get-go it was clear that Magal's instagram had to be soft and relatable all while still feeling luxurious enough in respect to it's fine jewelry nature.
@magaljewelry
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PHOTOGRAPHY
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